Instagram CEO testifies about competing with TikTok: ‘You’re either growing, or you’re slowly dying’

When Adam Moussari took over the Meta -owned Instagram as CEO in 2018, the app was experiencing the app, which he later called the “drops” drops and plateosis in the user’s engagement, partially thanks to a tough competition from a new app. Instagram estimated in 2019 that 23 % of the time spent on Instagram in the United States was due to Takk. The Betdance Video App continued to spread during the beginning of 19 pandemic diseases. Momri wrote to his team in March 2020, “We can’t explain it all, but what is clear is that we need to compromise, and so quickly.”

Moseri testified the serious situation, testifying to the Federal Trade Commission’s dissenting trial against Meta, where the government alleged that the company had illegally made the market a monopoly for personal social networking services, including Snap Chat, but not YouTube or Tech. Moseri’s testimony highlights how much Instagram sees itself as a competitive with T -Tauk, but it also shows that the entertainment content becomes a large part of its offerings, contacting friends is still a central part of its service – it means that it is still a monopoly to seek its monopoly.

Since the warning of March 2020, Instagram has seen further success, thanks to improving AI’s better recommendations for rails. But Techtok still “represents a tough competition that we have faced.” As Instagram has tried to compete more efficiently with tricktok in the construction of the rails, the ticket has been more similar to Instagram, Mushari testified. Although he considered Ticotok’s “lean experiences” where users passively watch videos, he now sees it as a “participant in every way as we are at this point.” Taxotok is trying to actively involve users’ contacts with his friends, testifying, noting that he has developed a feed to watch videos of friends. –

During the entire trial, Meta emphasized that connecting with friends and family despite competitive pressure has become a small part of her business. But Moseri’s testimony highlights that helping users engage with their friends is still a fundamental use for Instagram, and this is a way that is different from rivals. Moseri said in a video of 2024 on his Instagram account that the reason is that the app will not extend the long form video because it was not so favorable to share with friends. He testified, “I still think that friends are an important part of the experience,” he also said, though he also said that as the app has developed overall, “the percentage of the app on friendship content has decreased.”

“Instagram will always need to focus on friends, Zuckerberg wrote in an email to 2018.” Even when it involves more entertainment, he added, “it can never be specifically for public figures or it will stop becoming a social product.”

Moseri also eliminated the difference between Zuckerberg’s earlier testimony, which Facebook testified about all ways to help Instagram grow, and Kevin Sistom, co -founder and former CEO of Instagram, who testified that Zuckerberg, in the right to Zuckerberg, returned to Facebook. Moseri took over as CEO when Sistrom left in 2018, and he presented the third point of view on the important question whether Meta has helped to expand Instagram in a way that it may not be otherwise, or she has purchased it with a newborn rival and later.

A role in the Moseri meta came to Instagram, so he was familiar with cultures and grips in both organizations. He testified, “As a new member of the Instagram team and a former member of the Facebook team, I sat in the middle of it.” In some ways, Moseri observed that Instagram, “in my opinion, had a culturally far away. We were referring to Instagram as our company, and it is not.” He could see why Instagram founder was angry with some of the changes made to reduce Instagram promotion from Facebook, but he saw both sides. “I personally did not agree with some changes, but I also thought that they were being made more than they needed.”

Finally, Moseri testified, the decision to buy Facebook’s Instagram could be as low as one of the best achievements. Instagram had to access Facebook’s resources and experience, and Facebook had to access the unique capabilities of the founders of Instagram to come with modern products – some MetaThis need to be competitive in the years to come. He said, “Both companies” benefited greatly. “