DOJ confirms it wants to break up Google’s ad business

At a trial, Google will paint this demand as a severe exceeding, and claims that if anything, companies will have the resources to buy and run products. Last year, an advertisement consultant estimated that Google’s AD Empire could be worth up to $ 95 billion, which is likely to be huge for sale. However, Google was similarly skeptical about Chrome, and representatives from other companies have said during the search Ramidi trial that they would love to buy Google’s browser.

A sharp battle

After losing three cases of distrust in just a couple of years, Google will find it difficult to persuade the judge that he is capable of changing a new address with a mild treatment. A DOJ lawyer told the court that Google was a “residential monopoly” in which a model of scratching its legal responsibilities. Nevertheless, Google is looking for mercy in this matter. We expect more details about Google’s proposed treatment as the next test is near, but it has already presented a preview in today’s hearing.

Google suggests that a small subset of advertisements is available and that the use of some pricing schemes, including unified pricing, which the court has found anti -coomotative. Google also promised not to re -impose methods like “last look”, which gave the company a chance to go out at the last minute. This was significantly prominently highlighted in the case of DOJ, though Google ended the exercise many years ago.

Google suggested that a court -appointed monitor would audit the process to ensure that he was following these treatments. However, Brinka was not affected by the proposal.

As in other cases, Google says it intends to appeal the decision, but before it has to complete the treatment phase, before it. Even if it may be able to treat the DEMS treatment, the decision may be a blow to investors’ confidence. Therefore, whatever Google can do to avoid the worst situation, is bent on the existence of competitive advertisers like Meta and TaTok to show that the market is still competitive.

Like the search case, Google will not face any major progress in the summer, but it may be somewhat fall. Judge Amit Mehta. We will rule the search treatment in August, and the Ed Tech Remedies case will begin next month. The Play Store case near Google also hangs on its head. He lost the first round, but the company hopes to overcome the appeal when the matter is going back, maybe at the end of 2025.